Updated: Aug 2, 2019
In March 2018, YouTube created a major policy change on marijuana-related video content. Cannabis-related channels were being shut down. The reason: the channel’s content had been flagged for review and was found to violate YouTube’s guidelines.
It comes as an abrupt pivot at a time when cannabis is gaining wider social acceptance. While cannabis remains federally illegal, only a small handful of states outlaw it in all forms.
The problem: YouTube’s guidelines are vague.
Channels are being sent suspension or removal messages for no specific reason, only a generic list that it could be because they are promoting violence, illegal drug use, creating spam content, etc.
What this means to dispensaries and cannabis-related product channels is that you can lose all the movement you’ve made on YouTube. Even if the video content is educational in nature, it may be deemed inappropriate anyway.
There has been very little communication from YouTube about the new actions. Most media outlets are reporting that YouTube is not returning their communication for comment, so it’s hard to know what the next steps are for your cannabis brand on YouTube.
For now, it seems many content creators on YouTube are moving to mainly Instagram and the new social media kid on the block: The WeedTube.
TheWeedTube.com, a community-created, cannabis-focused video site. YouTubers Arend Lenderink and Mackenzie “Macdizzle420” McCurry created this new video platform specifically for YouTubers who focus on cannabis content. The site that host video content focused on weed, free of scrutiny.
Will this be the best alternative to YouTube for the cannabis industry? That has yet to be seen, but we are encouraged that content creators like dispensaries and cannabis product producers have a second home in the social media world.
If you’re looking for a better way to promote your social media activity for your cannabis brand, our social media experts are available for consultations, and we have a wide range of marketing services ready to help grow your brand. Contact us today to schedule your consultation.
CBD Marketing Spot shall not be held liable for the medical claims made by customer testimonials. The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products and the testimonials made have not been confirmed by FDA- approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners. Please consult your healthcare professional about potential interactions or other possible complications before using any product. The Federal Food, Drug, and Cosmetic Act require this notice.