Many CBD brands and CBD companies know that they need SEO for their digital properties, and the benefits they will get from that SEO work that is being implemented on their behalf.
SEO will undoubtedly improve the search capacity and overall visibility of a website, but what other real value does it offer? Why is SEO so important?
These 12 reasons must offer some clarity, regardless of the industry or the size of the company, as to why companies need SEO to take their brand to the next level.
1. Organic search is often the main source of website traffic for any CBD Business
Organic search is an important part of the website's performance for most businesses, as well as a critical component of the buyer's funnel and, ultimately, causes users to complete a conversion or commitment.
As marketing specialists know, Google owns a significantly larger portion of the search market than its competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo and many, many others.
That does not mean that all search engines do not contribute to the visibility of a brand, they do, it's just that Google owns about 75 percent of the search market in general. He is the clear leader and, therefore, it is important to follow his guidelines.
But the remaining 25 percent of the market owned by other engines is also obviously valuable for brands.
Google, being the most visited website in the world (as well as specifically in the United States), is also the most popular email provider in the world (with more than 1 billion users). Not to mention that YouTube is the second largest search engine.
We know that a clear majority of the world that has access to the Internet is visiting Google at least once a day to obtain information.
Being highly visible as a trusted resource by Google and other search engines will always work in favor of a CBD brand´s quality SEO and a high-quality website carry brands there.
2. SEO builds trust and credibility
The goal of an experienced SEO is to establish a solid foundation for a beautiful CBD website with a clean and effective user experience that is easily detectable in the search thanks to the trust and credibility of the brand and its digital properties.
Many elements go into establishing authority with respect to search engines like Google. In addition to the factors mentioned above, authority accumulates over time as a result of elements such as:
Quality backlink profiles.Positive behavior of the user.Automatic learning signals.Elements and content optimized on the page.
But establishing that authority will do more for a CBD brand than most, if not all, other digital optimizations. The problem is that it is impossible to generate confidence and credibility overnight, as in real life. Authority is earned and built over time.
Establishing a CBD brand as an authority requires patience, effort, and commitment, but it is also based on offering a valuable product and service that allows customers to trust a brand.
3. Good SEO also means a better user experience
Everyone wants better organic rankings and maximum visibility. Few realize that the optimal user experience is an important part of getting there.
Google has learned to interpret a favorable or unfavorable user experience, and positive user experience has become a fundamental element for the success of a website.
Clients know what they want. If you can not find it, there will be a problem. And the performance will suffer.
A clear example of how to build a solid user experience is how Google has increasingly become a response engine that offers the data searched directly in the SERPs (search engine result pages) for users.
The intention is to offer users the information they seek in fewer clicks, quickly and easily.
SEO quality incorporates a positive user experience, taking advantage of it to work in favor of a brand.
4. Local SEO means greater commitment, traffic, and conversions
With the growing and growing domination of mobile traffic, local search has become a fundamental part of the success of small and medium enterprises.
Local SEO aims to optimize their digital properties for a specific neighborhood, so that people can find it quickly and easily, bringing them one step closer to a transaction.
Local optimizations focus on cities, cities, regions and even specific states to establish a viable medium for a brand's messages locally.
SEO professionals do this by optimizing the brand's website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector to which a brand belongs.
To promote local engagement, SEO professionals must optimize the brand's Knowledge Graphics panel, their Google My Business listing, and their social media profiles as a start.
There should also be a strong emphasis on user reviews on Google, as well as on other review sites like Yelp, Home Advisor and Angie's List (among others), depending on the industry.
5. SEO affects the buying cycle
The clients do their research. That is one of the greatest advantages of the internet from the perspective of the buyer.
The use of SEO tactics to relay their messages in search of good offers, innovative products and/or services and the importance and reliability of what it offers to customers will change the game.
Without a doubt, it will also have a positive impact on the buying cycle when done correctly.
The marks must be visible in the places where people need them to establish a dignified connection. Local SEO improves visibility and allows potential customers to find the answers and the companies that provide them.
6. The best SEO practices are always updated
It's great to have SEO tactics implemented on a CBD brand's website and in all its digital properties, but if it's a short-term commitment (budget constraints, etc.) and the site is not constantly reevaluated over time, it will reach a threshold where it can no longer be improved by other impediments.
The way in which the search world evolves, basically at the discretion of Google, requires constant monitoring of changes to stay ahead of the competition and, hopefully, on page 1.
Being proactive and monitoring important changes in the algorithm will always benefit brands that do so.
7. Understanding SEO helps you understand the web environment
With the ever-changing environment that is the World Wide Web, it can be a challenge to keep abreast of changes as they occur.
But staying aware of SEO includes being aware of the main changes that take place in the search.
Knowing the Web environment, including the tactics used by other CBD companies and local and comparable CBD competitors, will always be beneficial for those brands.
8. SEO is relatively cheap
SEO is relatively cheap in the grand scheme of things, and the reward is likely to be considered in terms of the benefit and the end result of a brand.
This is not a cost of marketing; This is a true business investment. A good SEOimplementation will keep the water in the coming years, and, like most things in life, it will only be better with the greater attention (and investment) you receive.
9. It is a long-term strategy.
SEO can (and hopefully) have a notable impact in the first year of action, and many of those actions will have an impact that will last more than several years.
As the market evolves, yes, it is better to follow trends and changes closely. But even a CBD site that has not implemented a lot of intense SEO recommendations will improve the best basic SEO practices that are employed in an honest website with decent user experience.
And the more time, effort and budget for SEO is committed to it, the better and longer a website will be a worthy competitor in its market.
10. It is quantifiable.
While SEO does not offer the easiest ROI to calculate, like the paid search, you can measure almost anything with proper tracking and analysis.
The big problem is trying to connect the points in the back-end since there is no definitive way to understand the correlation between all the actions taken.
However, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully, they do.
Any good SEO will point to those improvements, so connecting the points should not be a challenge.
CBD Brands also want to know and know where they were, where they are and where they are going in terms of digital performance, especially for SEO when they have a person/company that is paid to run on their behalf.
There is also no better way to show the success of SEO. We all know that data never lies.
11. SEO brings new opportunities to the light
High-quality SEO will always find a means to discover and take advantage of new opportunities for brands not only to be discovered but to shine.
Offering quality SEO to CBD brands means immersing a SEO team in everything that brand is. It is the only way to really market a brand with the passion and understanding that the brand's stakeholders have for it.
The better a CBD brand is understood, the more opportunities will arise to help it prosper. The same can be said about SEO.
12. If you are not on page 1, you are not winning the click
It's no secret in the SEO world that if you're not on page 1, you're probably not killing the organic search game.
A recent study shows that the first three organic search ranking positions result in almost 40 percent of all clicks, while up to 30 percent of all results on page 1 and 2 are not clicked at all.
What does this mean? Two things:
If you are not on page 1, you must be.
There are still too many cases in which a user enters a search query and cannot find exactly what they are looking for.
Implementing strong and quality SEO on a CBD website and the digital properties of a brand will always be beneficial for that brand and its marketing efforts.
It is considered a marketing technique of the "new era", but it is essential for the presence of a CBD brand on the web today, especially as the available data and competition from the competition continue to increase and grow.
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