The cannabis industry is a very different business then the normal business, and while it is growing fast and has the potential to generate huge profits, it is also filled with regulations and restrictions that make advertising very difficult.
Understanding all of the rules of cannabis marketing while also managing your dispensary can quickly turn into a major headache. This guide will steer you in the right direction, helping you to understand the do’s and don’ts of cannabis marketing, allowing you to develop the best possible marketing plan for your dispensary.
Your Website & Your Dispensary Marketing Plan
Since advertising options such as search and display ads are restricted for businesses in the marijuana sector, organic SEO is especially crucial. It is important that your website is professional in appearance and offers value to users, and making sure your site is optimized for mobile devices.
Think of your site as a resource for your customers and provide information about your inventory, your contact information, and your location. By ensuring that your site is optimized and relevant, you will have taken the first and most important step towards an optimal digital marketing strategy.
Google My Business
Set up your Google My Business page. Making sure that your dispensary’s Google My Business page listing is accurate can make or break a customer’s decision to visit your store. After all, if a customer can easily locate a competitor’s store but cannot find yours even when searching for it by name, they are going to choose the more convenient option.
- Verify your account. Google will mail a postcard to your dispensary’s physical location which is then used to verify and claim your Google My Business listing. - Make sure that all of your contact information is listed correctly and matches the information listed on your website, upload multiple high-resolution pictures of the interior and exterior of your location, and make sure to include as much branded imagery as possible.
- Once your website and Google My Business listing are ready to go, you can start building backlinks and directory citations (this is part of your marketing plan for organic SEO success). If you are viewed as an expert in your industry, other sites will share your information while linking to you as a source.
For busy dispensary proprietors, however, managing an organic digital marketing strategy, maintaining your local listings, and building new citations and backlinks all while running a business may be unrealistic.
That’s where we come in. We can help you to formulate a marketing plan for your dispensary and create an effective digital marketing strategy.